Stereotripping

Stereotypes:

Stereotype (noun) – a preconceived notion, generally pertaining to a group or person.

Stereotypes derive from the Greek words stereos and typos, resulting in a solid impression regarding an idea. Oddly enough the term was coined during the printing trade era by Firmin Didot, to describe a plate capable of copying other forms of typography. Modern day usage began due to Walter Lippmann’s work titled Public Opinion where he offered more psychological correlations and effects on society. Contrary to popular belief, Stereotypes are cognitive and often occur without being consciously being aware of it. Individuals rely on this to categorize certain people according to a group with similar traits. Earlier contexts of Stereotypes were in order to differentiate amongst the population in terms of hierarchal systems. Individuals placed in groups based off stereotypes may develop aggressive tendencies towards those who depict contrasting sides. Stereotypes also contain benefits due to their practicality. As mentioned above in order to categorize people, stereotypes group us, allowing for greater interactions and making generalizations. Industries such as advertising can spread a message more prominently with the assistance of stereotypes. Naturally there is a tendency for these stereotypes to be twisted and altered, in order to justify certain decisions or ideas.

Essentially stereotypes will never cease to exist within societies, yet efforts can be made to reduce the negative aspects present. First and foremost individuals can change their personal perspectives by being more tolerant and accepting towards others. Through interaction, there will generally be similar points or traits both sides can agree upon and build a relationship off. Ultimately through engaging in dialogue and discussion with a positive and accepting tone, stereotypes can be reduced. Media institutions also hold a responsibility for reporting on issues neutrally and breaking down stereotypes, and devoting time towards representing marginalized/stereotyped groups. Lastly education and teaching children from a very young age to engage with others, despite background, race, age, gender etc. will generate individuals whom are more well-rounded and diversified.